GROOVES is a brand that finds creative inspiration in the union between fashion, music and culture. GROOVES combines style, comfort, and affordability to bring you footwear that keeps you groovin' in style. GROOVES is a part of Jah Love Entertainment.

Made in Italy
GrOOves by Secundino Martinez

The feature edition

An amazing limited edition and unique design



Minimal low top
Made in Italy
A street style low sneaker, with a sporty soul


BUY IT NOW Ships free to EUROPE & USA

Authentic Italian manufacturing

Each design is meticulously constructed by a skilled network of selected Italian artisans, there are no finer hands in the field. The handcrafting and the materials, are state-of-the-art.


Permanent collection

This collection represents the major transitions in my life from incarceration and homelessness to freedom and redemption. GROOVES is proof that if you focus and put in the work anything is possible. With this collection I hope to inspire the other hundreds of thousands of people that are walking the same steps I’m walking. This collection is heavily influenced by the irie vibes and sweet sounds of reggae music that inspire to keep pushing forward. “With every step forward, keep groovin’ to the riddim.”™ GROOVES

Custom crafted
Made in Italy

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About Secundino Martinez

Born and raised in Brooklyn, New York in 1976 I was blessed to be born at the very beginnings of the Rap/Hip Hop era and when Reggae music was beginning to spread out to the world. The 90’s dancehall scene is where my love for reggae music and where the idea for Jah Love Entertainment began. In 2017 I decided to make Jah Love Entertainment a reality. After 3 years of booking shows, events and parties i decided to persue a domaint passion of designing my own shoe line. From my early beginnings came most of my fashion influences. Bringing those influences to my collection, I blend my love for old school music and my love for fashion to bring a retro footwear style that hints of the groovy years while modern colors and designs keep people groovin’ in style for years to come.