Grooves Fashion is a fashion brand that combines style, comfort, and philanthropy to make a positive impact. A portion of our profits goes to the "Drink Pure. Do Good.™" campaign, supporting waterway cleanups, youth empowerment, aid for the homeless, and disaster relief. With GROOVES, you're not just getting stylish footwear; you're joining a movement for positive change. Our mission is to preserve natural resources, empower youth, support the homeless, and aid in disaster relief. By choosing GROOVES, you're making a stylish statement and contributing to a better world. Be sure to checkout our full fashion line at

Made in Italy
GrOOves by Secundino Martinez

The feature edition

An amazing limited edition and unique design



Minimal low top
Made in Italy
This is a street-style low sneaker with a sporty soul


BUY IT NOW Ships free to EU, UK, CAN & USA

Authentic Italian manufacturing

Each design is meticulously constructed by a skilled network of selected Italian artisans, there are no finer hands in the field. The handcrafting and the materials, are state-of-the-art.


Permanent collection

This collection represents the major transitions in my life from incarceration and homelessness to freedom and redemption. GROOVES is proof that if you focus and put in the work anything is possible. With this collection I hope to inspire the other hundreds of thousands of people that are walking the same steps I’m walking. This collection is heavily influenced by the irie vibes and sweet sounds of reggae music that inspire to keep pushing forward. “With every step forward, keep groovin’ to the riddim.”™ GROOVES

Custom crafted
Made in Italy

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About Secundino Martinez

Meet the Owner and Designer of Grooves Fashion, Secundino "Dino" Martinez, a former gang member and a Bed-Stuy Brooklyn native who has turned his life around to become a successful entrepreneur. In 2017, Dino founded Jah Love Entertainment, a company that provides live entertainment and artist promotion services. With JLE he seeks to support upcoming artists and give a platform to those artists that don’t get the opportunity to perform live. In response to the Covid pandemic of 2019, Dino expanded his ventures and started Grooves Fashion, a high quality, sustainable fashion company. And in 2021, Dino added another business to his portfolio, Grooves Rolling Papers Company. Dino is not just an entrepreneur, but also a mentor and advocate for the homeless and the environment. He believes in the power of forward movements, and his own journey from incarceration and gang involvement to entrepreneurship is a testament to that. He is dedicated to inspiring others to make positive changes in their lives, and to prove that it's never too late to turn things around. Dino, now based in the historic town of Woodstock, NY, brings his Brooklyn grit and determination to his new community. He's passionate and dedication to his businesses and community, making him a true example of an entrepreneur with a purpose. Show your support and be a part of his mission to make a positive impact on the world. F.M.O Forward Movements Only™️